THE COMFORT MENU
ART DIRECTION, CREATIVE PRODUCTION
2024
2024
BRIEF (UAL)
The Comfort Menu is a collection of personal responses to a series of texts on different niches of comfort. Our challenge was to compile these ranging responses (50-60 responses) into one cohesive concept and design in an engaging manner.
INSIGHT
Engaging with comfort through individual perceptions, research, and experiences reveals its subjective nature, touching on tastes, creative expression, and the social politics that shape our understanding of comfort.
SOLUTION
Celebrating the variety of expression and creativity found in the responses to comfort, we leaned into this playful aspect and related it to those of childlike imagination and creativity. For each of the personal responses to comfort, everyone was encouraged to create works with no bounds, and with very little guidelines. This sense of freedom to create and freedom to relate similarly to that of a child playing with their food.
Role: Art Director, Graphic Designer
Team: Ena Izawa, Yoon Kim, Hunter Mitchell
Contributors: The UAL Design for Art Direction 2023-2024 Year 2 Students
INSTAGRAM: @ENAIZAWA EMAIL: ENAIZAWA6@GMAIL.COM