HELD
BRANDING & IDENTITY, ART DIRECTION
2023
2023
BRIEF
Develop a community project to foster connection and encourage people to come together.
INSIGHT
Joining new communities can feel intimidating, often creating barriers to full engagement and connection.
SOLUTION
Held Climbing is a climbing-focused community designed to make it easier for climbers to connect, find climbing partners, and integrate into the climbing community. Through accessible resources and community-building initiatives, Held Climbing seeks to lower barriers and create an inviting space for both new and experienced climbers to build connections.
Role: Art Director & Designer
EVENTS POSTERS
A website platform built for rock climbers to connect with othe rock climber
s and explore the community. Each member can fill out a quiz where, based on their answers, a hold that represents them will be designed. These designs will be displayed throughout the website allowing for other users to explore the community while learning more about the members through a visualistic climbing lens.
ADVERTISEMENTS: PRINT ADS
MERCHANDISE
chalk
stickers
PROCESS/
INSTAGRAM: @ENAIZAWA EMAIL: ENAIZAWA6@GMAIL.COM